Agency valuations by agency experts.

Before we ever developed our first valuation, we were already experts in leading, managing and growing marketing communications agencies.

Between us, we have developed 25 valuations for agencies of various sizes (and with varying needs) throughout the United States.

Mark Johnson is a career agency executive who has been President/CEO of two well-regarded agencies.

Steve Koskela is a highly experienced CPA who has held CFO positions with both global agencies as well as smaller, privately-owned marketing services firms.

Our valuations are developed by advertising agency experts including a two-time agency CEO and CFO/CPA.

Our Partners

Mark Johnson/Partner (Tahoe City, CA)

With forty years in advertising, Mark has been President and CEO of two well-regarded agencies. He helped to grow each to 60+ people and $8 million or more in annual gross income.

He co-founded his own agency in Los Angeles which became one of the largest independents in the West and among the 2-3 most profitable of its size in the U.S. (per 4A's surveys). During that time, he developed valuations for two potential acquisitions. Upon moving to Northern California, Mark sold his agency and developed the formula for the sale. He then led the turnaround of a well-known agency in Las Vegas.

Since 2008, Mark has been consulting with marketing communications agencies from California to New Hampshire... from 200+ people to two.

Steve Koskela/Partner (Grand Rapids, MI)

Steve began his career at Big Four accounting firm PricewaterhouseCoopers. Since then, he has spent more than 30 years as a financial executive in the advertising and marketing industry. He has extensive CFO experience with a variety of marketing communications firms, large and small, public and private... and has represented both buy-side and sell-side interests in M&A transactions.

Among other positions, he was CFO/North America for Chiat Day Advertising, Inc. (overseeing seven offices with aggregate billings exceeding $900 million).

Steve is a licensed CPA in California and a member of the AICPA and California State Society of CPAs. He holds an MBA degree from UCLA’s Anderson School of Management. Steve was also the Chairman of the 4A’s Western Finance Committee.